How to Start an Influencer Cooperation with No Money
Influencer marketing is a great way to get leads, build brand awareness and drive sales.
However, it’s not always easy to find an influencer who will work with you at $0 cost. This can be frustrating if you’ve never done this before and don’t know where to start.
Fortunately, there are plenty of tips out there on how to succeed in influencer cooperation without spending any money!
Let’s dive in!
Table of Contents
Work with influencers who are genuinely interested in your products
You should work with influencers who are genuinely interested in your products. When you’re looking for an influencer, look for those who are well-known within their own community, they may don’t have a large following, but they have high-quility content and good engagement on social media platforms. Some influencers may use tactics like buying followers or participating in “follow for follow” groups to artificially inflate their numbers.
Also make sure they have a similar audience to your target market: if someone is promoting sunglasses for fashion-conscious women, it probably won’t make sense for them to endorse something like running shoes or sports equipment (unless someone is trying their hand at a crossover brand).
Prepare free sample products for influencers to test and review
When you’re working with influencers, you want to give them something that they can really use. If it’s a product that costs $10 or more and has no obvious flaws, then it’s not going to be useful for reviewing purposes.
You also need to make sure your product is something that the influencer will actually use in their own lives and recommend in their posts. This could mean making sure that it’s an actual product (not just a sample) or providing specific instructions on how best to use it (e.g., “This works best when applied topically”).
Also consider whether there are any stipulations about when the review must happen—for example, does the influencer have any restrictions on posting during certain times of day? You’ll want those details clearly stated before sending out any samples so everyone knows what they’re getting into!
Create a mutually beneficial contract with the influencer
The contract is the foundation of your relationship with an influencer. It’s important that it is mutually beneficial and includes both parties’ expectations of what they’ll get out of working together.
Here are some things to consider:
- What will the influencer do for you? You can ask them questions like: “What are your top three tips for growing my brand?” or “How many followers did you reach last month?” They’ll give you an answer, but if it doesn’t help your business grow and succeed, then it’s not worth much—and neither are they!
- How long will this partnership last? Be sure there’s enough time for both sides to benefit from each other before canceling or ending the contract (unless there’s some kind of legal reason). If one person isn’t fulfilled by working together anymore, then they may want out too!
- Read more details at “Influencer Contract& Agreement: What Should You Include in It? ”
Give influencers real ownership of their content
As the owner of your product, it’s important to give influencers real ownership over their content. This means letting them write the copy, choose the images and videos themselves, decide where they want to publish it (and why), and even make sure that they have access to all the materials they need—including product samples.
You should also make sure that you’re happy with each step in creating your campaign before publishing it!
Provide a unique discount code for the influencer to share with their audience
You can provide a unique discount code for the influencer to share with their audience. This is a common practice, especially in influencer marketing. An easy and convenient way for you to create a cool QR code through Linkr.
Influencers offer discounts on products and services all the time, but sometimes they have limited times to create an attractive and easy-use code, so you may need something more creative than just offering money off at an already discounted rate (which won’t work).
Conclusion
Influencer marketing is a powerful way to reach your target audience, but it’s not for everyone. You need to find an influencer who shares your passion and values as much as you do. That person will be more likely to trust you and work with you when there is no money in it for them. We hope these tips will help make your partnership successful!
