What to consider when choosing between TikTok and Instagram

What to Consider When Choosing Between Tiktok and Instagram

TikTok and Instagram are two social media sites that have become popular in recent years. Both apps allow people to record short video clips and share them with the world. However, these platforms still differ in many ways. 

If you’re struggling to decide which social media is best for your business, it’s important to consider the factors most influencers look at when the best platform for you. 

This article will help clear up any confusion and provide you with some insight into what it really takes to succeed on any of the two platforms.

The Rise of Social Media Platforms

Social media has been around for a while, but it is only recently that it has become popular. A large number of people use social media for entertainment reasons and for sharing information about their lives, giving rise to Instagram and Tiktok influencer marketing.

There were around 4.7 billion social media users worldwide as of April 2022

This includes an increasing number of teens who spend a lot of time on social media platforms such as Instagram, Snapchat, or TikTok.

The use of social media has grown rapidly in recent years. According to Statista, there were around 4.7 billion social media users worldwide as of April 2022.

For most social media influencers, it’s not just a question of which one is more suitable for their brand. Influencers compete with larger brands on influencer marketing campaigns to secure the best social media marketing opportunities. 

So, how can they determine which platform they should use?

Tiktok and Instagram: Which One Works Best for Influencers?

What to consider when choosing between Tiktok and Instagram? Great question, seeing as we’re all looking for the best app for our business. 

Tiktok or Instagram

There are many things you should consider when thinking about which social media marketing platform is best for your business. Both media have a number of features in common, including:

The influencer industry is changing. With more and more people turning to social media to convey their message, the number of active users on Tiktok and Instagram has soared over the last few years. This has led to a lot of puzzlement among those who are trying to decide between the two platforms. 

  • User profiles
  • Photos and videos
  • Live-streaming
  • Messaging

With all the influencer marketing examples we see online today, you need to weigh the pros and cons of using either Tiktok or Instagram to help your brand stand out and increase your followers.

Here are some key factors to consider when deciding between Instagram and TikTok:

1. Target audience

Both platforms have different demographics. Instagram tends to have a slightly older audience, while TikTok skews younger. Depending on who your target audience is, you may want to focus your efforts on one platform over the other.

Depending on who your target audience is

2. Type of content

TikTok is known for short-form videos, while Instagram has a broader range of content types, including photos, videos, and Stories. If you’re interested in creating more creative, visual content, Instagram might be a better fit for you. However, if you prefer to make short, snappy videos, TikTok could be the way to go.

3. Algorithm 

Both platforms use different algorithms to surface content to users. TikTok’s algorithm is designed to give every video a chance to go viral, while Instagram’s algorithm favors content that receives engagement quickly.

Depending on your content and audience, one algorithm might be more beneficial for you than the other.

4. Engagement

Engagement on both platforms is different, Instagram relies more on likes and comments, while TikTok includes likes, comments, and shares, and also shows views. Depending on your goals, one platform may be better for you to engage with your audience and grow your reach.

Engage with your audience


Both Instagram and Tiktok have their merits and drawbacks, and both Instagram and TikTok can be effective platforms for building an audience and promoting your brand or content. It’s important to consider your goals, target audience, and content strategy when deciding which platform to focus on.

Link in Bio” is a useful tool for both Instagram and TikTok creators to share multiple links in one place.

Creators can provide a more streamlined and convenient experience for their followers to access all the links they want to share, such as a website, other social media profiles, or products they want to promote. This can help increase engagement and drive traffic to other online platforms.

I am an experienced professional with over 10 years of expertise in social media, influencer marketing, SEO content development, and e-commerce. I have a strong background in managing and executing successful campaigns for a variety of clients and am skilled at leveraging social media platforms and influencer partnerships to drive brand awareness and engagement.

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