10 Types of Creative Content Marketing (Examples) and How They Work

One of the challenges we often hear from businesses and digital creators — our amazing audience — is that generating ideas for new content can be difficult.

We should understand content marketing is all about creativity. It involves creating and distributing valuable, relevant, and engaging content to attract and retain an audience. To truly stand out and make an impact, it’s important to explore different types of creative content marketing.

What are examples of creative content? Fortunately, there are tons of creative content marketing examples out there. We are going to help you by summarizing 10 types of content marketing and provide examples of how they work.

What is creative content marketing?

Creative content marketing is a cutting-edge and successful technique to connect with your target audience and differentiate yourself from the competition. You can pique your audience’s interest and attention and keep them invested in your brand by adopting original approaches to content creation and distribution. Creative content marketing, in contrast to conventional marketing strategies, is all on providing value and giving your customers memorable experiences.

In order to achieve this, there are a bunch of techniques that you can use. For instance, storytelling is a really powerful way to connect with your audience on an emotional level. This can help to build brand loyalty and improve customer engagement. You can also try using visuals and interactivity to make your content more engaging and interactive, which can really help to capture your audience’s attention. And don’t forget, humor and emotions can be leveraged to create a more memorable and impactful experience for your audience.

1. Blog posts and articles

Blogging has become one of the most popular and effective forms of content marketing in recent years. It is a great way for businesses and digital creators to share their expertise, educate their audience, and establish themselves as thought leaders in their respective fields. Bloggers can provide valuable information to their readers while also promoting their own products or services by creating informative and engaging articles.

In addition to providing valuable content to readers, well-crafted blog posts can also help drive organic traffic to websites. This can have a positive impact on a website’s search engine rankings, as search engines tend to reward websites with high-quality content.

Moreover, by generating leads through their blog posts, businesses and digital creators can expand their customer base and grow their business.

Examples of marketing with blog posts and articles

A digital marketing agency can greatly benefit from publishing blog posts on their website. By sharing tips and insights on various aspects of digital marketing, such as SEO, social media marketing, and content strategy, the agency can establish its expertise in the field, attract organic traffic, and generate leads.

For instance, the agency can write about the latest trends in SEO and how businesses can optimize their websites to rank higher on search engines. They can also share case studies that demonstrate the effectiveness of their social media marketing strategies.

Additionally, they can provide guidance on how to create a successful content strategy that resonates with the target audience and drives traffic to the website.

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2. Infographics

An incredibly popular type of creative content marketing is infographics. In fact, they are now so commonplace that it is difficult to think of a marketing effort without them. They are made to provide complex information in an easily readable way and to be visually appealing and useful content items.

These adaptable tools are perfect for explaining information, statistics, or step-by-step procedures in a way that is clear to everyone. They create an interesting reading experience by combining images, charts, and clear text.

Besides that, infographics have a high rate of social media sharing and attention, which makes them an effective tool to raise brand awareness and boost traffic.

Examples of infographics content marketing

One example of how infographics can be used is by health and wellness brands. For instance, a brand may create an infographic that visually presents the benefits of different types of exercises. This can help users to quickly and easily understand the benefits of each exercise type and how they can help to improve their overall health and fitness.

The company may increase exposure and website traffic by posting this infographic on social media channels. This will encourage consumers to investigate other fitness-related items and information on the website.

3. Videos

Video content marketing has experienced explosive growth in recent years. With the rise of digital technologies, the ability to create and share video content has become more accessible than ever before.

Platforms like YouTube and TikTok offer vast opportunities for digital creators to engage with their audience through compelling video content. As a result, we have seen a proliferation of digital creators who have harnessed the power of video to build communities and grow their brands.

The growth of video has not been limited to entertainment and education. Businesses have also recognized the potential of video to reach new customers and promote their products and services.

💡Learn How to Create Powerful Digital Marketing Videos: A Step-by-Step Guide

Examples of video content marketing

A fashion influencer, who has a significant online following, can create a wide range of videos that showcase fashion and styling tips, in addition to the latest trends. These videos can be shared across several social media platforms, to attract a considerable audience. By providing valuable and engaging content, fashion influencers can establish themselves as authorities in the fashion industry and gain traction among their followers.

To further increase their reach, fashion influencers often collaborate with brands, featuring their products in their videos, thereby creating a mutually beneficial partnership between themselves and the brand.

4. Podcasts

Podcasts are another popular form of creative content marketing that provides a unique audio platform for discussions, interviews, and storytelling, allowing businesses and digital creators to connect with their audiences on a personal level. They help establish brand authority and expand reach to audiences who prefer audio content.

Aside from content marketing, podcasts can also educate listeners on topics related to the brand or industry, create an online community among like-minded individuals, and offer a level of flexibility that other marketing mediums lack. Since they don’t require visuals, they are accessible to audiences who are on-the-go or multitasking, such as commuters or those who prefer to listen while doing other tasks.

Examples of podcast content marketing

One example of podcast content marketing is when a business consultant hosts a podcast where they interview industry experts. During the episodes, they can discuss a range of topics such as business strategies, success stories, and industry trends.

The podcast can be distributed on popular platforms like Apple Podcasts and Spotify, which can help attract new listeners, expand your reach and make yourself a trusted resource in your industry.

You can also use the podcast to promote your own products or services, providing valuable information to your listeners while also promoting your brand.

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5. E-books and guides

whether you’re looking to generate leads or simply provide value to your existing audience, e-books and comprehensive guides are a must-have in your creative content marketing strategy.

E-books and comprehensive guides are an excellent way to provide valuable, in-depth knowledge to your audience.  Not only do they establish credibility for your business and position you as an expert in your field, but they also provide your audience with actionable insights that they can put into practice.

E-books and guides can also be a terrific opportunity to show off your company’s distinct voice and personality, which can help you build a stronger relationship with your audience.

Examples of marketing with E-books and guides

A great example of this is a software company that offers a comprehensive guide on cybersecurity best practices. It shows that you are experts in the field and can be trusted by potential customers.

In order to generate leads in exchange for the useful resource, the guide can be marketed on the business’ website and through focused email campaigns. These leads can then be developed through the sales process until they are converted to clients.

The guide can also be utilized to engage with current clients and educate them further, giving them insightful information and demonstrating the business’s industry knowledge.

6. Case Studies

Case studies play a vital role in creative content marketing by showcasing real-life scenarios where a product or service has successfully addressed and resolved customer challenges. Through detailed narratives, data, and outcomes, case studies provide compelling social proof and instill trust in prospective customers.

By offering insights into how the product or service can benefit them personally, case studies serve as a powerful tool for businesses and digital creators to demonstrate the value of their offerings.

Moreover, case studies can also be utilized internally for employee training and development, identifying areas for improvement, and implementing best practices going forward.

Example of marketing with case studies

A digital marketing agency can share a case study that demonstrates how their expertise and tactics helped a client to increase their website traffic and conversions. The case study can include data, testimonials, and a detailed breakdown of the implemented tactics.

Case studies can also help businesses to identify the areas where they need to improve and optimize their marketing efforts. By analyzing the case study, they can learn from the agency’s tactics and apply them to their own marketing strategies to achieve similar results.

7. Webinars and live streams

Webinars and live streams are also excellent creative content marketing types for businesses and digital creators to connect with their audience in real-time. These online events provide a platform for presentations, workshops, Q&A sessions, and demonstrations.

During webinars, participants can share their ideas, ask questions, and engage in discussions with the presenter and other attendees. They can also provide real-time feedback and comments, allowing the presenter to adjust their content and presentation style accordingly.

Live streams offer similar benefits, but are typically used for more informal and interactive content. Live streams can take many forms, such as behind-the-scenes footage, tutorials, interviews, or interactive games. They allow creators to connect with their audience in a more personal and authentic way, and can help build a loyal following.

Examples for marketing with webinars and live streams

Here’s a great example: a personal development coach hosting a live webinar. During the webinar, the coach shares practical tips for achieving work-life balance. The best part? Participants can ask questions and engage in real-time discussions, which helps to build community. This friendly atmosphere can lead to more leads and conversions for their coaching programs.

What’s more, webinars and live streams can be recorded and repurposed as a marketing tool. By using the recorded content, the coach can attract more people to their website or social media channels, and provide value to their audience even after the live event is over.

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8. Social media content

Social media platforms offer a wide range of creative content marketing opportunities that can help businesses and digital creators achieve their marketing goals. With the abundance of different types of content formats, businesses can create and share engaging posts, updates, stories, and visual content to connect with their audience and build a loyal community.

Through consistent and strategic use of social media, businesses can increase their online visibility, reach new customers, and drive traffic to their websites or online stores.

Examples for marketing with social media content

There are many examples of social media content used for creative content marketing purposes.

One example is the use of Instagram by a beauty brand. This brand can create visually stunning posts that not only showcase their products but also provide makeup tutorials and feature user-generated content from satisfied customers. The informative and engaging content can help increase brand visibility and attract potential customers to explore and purchase products.

💡Learn How to Market on Social Media: Strategies and Tips for Digital Artists

9. User-Generated Content (UGC)

One of the most effective type of content marketing to build your brand is by encouraging user-generated content (UGC). UGC refers to any content created by your audience, whether it be reviews, testimonials, social media posts, or content submissions. With UGC, you can enhance the authenticity of your brand, build trust with your audience, and foster a sense of community.

UGC is a budget-friendly way to create content that resonates with your target audience, and provides insight into their preferences and behaviors. To encourage UGC, create campaigns that incentivize your audience to share content, such as hashtag campaigns or contests.

Examples of creative UGC marketing

An awesome example, an outdoor adventure gear company encourages its customers to share their experiences using the company’s products. By doing so, the company is able to showcase these UGC posts on their website and social media, which helps to build a community of like-minded outdoor enthusiasts.

This community not only inspires potential customers to purchase their gear but also gives them a glimpse into the types of activities they can do while using the company’s products. This, in turn, can help to create a sense of loyalty and trust between the company and its customers, and can even lead to repeat business and positive word-of-mouth recommendations.

10. Interactive content

Interactive content is a type of creative content marketing that requires active engagement from the audience. It provides information to the viewers, and encourages them to participate in the content as well.

Interactive content, including quizzes, polls, surveys, calculators, and videos, boosts engagement and increases the time viewers spend on a website. It also helps companies gather data to improve marketing strategies and tailor content to viewers’ preferences.

Examples of interactive content marketing

A travel agency can significantly benefit from creating an interactive quiz on their website that helps users discover their ideal vacation destination based on their preferences. By asking questions about the user’s ideal vacation, their preferred activities, and other relevant factors, the quiz generates a profile of the user’s travel preferences. This information is then used to recommend travel packages that are tailored to the individual’s preferences.

The interactive quiz provides a means of driving traffic to the travel agency’s website. As users share their results and invite friends, the agency gains more exposure, ultimately leading to increased leads and sales for their travel packages.

Incorporating Linkr’s Posts and Store Features for your content marketing

To optimize your content marketing efforts, consider utilizing Linkr’s Posts and Store features. With Linkr’s Posts feature, you can schedule and manage your social media content from a single platform, ensuring a consistent presence across channels. The Store feature enables you to create a centralized hub for your products or services, making it easy for your audience to explore and make purchases.

Conclusion

There’s no need for a million-dollar out-of-the-box campaign to succeed in creative content marketing. Businesses and digital creators can connect with their target audience, enhance their content marketing efforts, create a strong brand image, and increase engagement by simply experimenting with various formats, taking inspiration from examples, and utilizing tools like Linkr.

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Read more:

15 Content Marketing Ideas to Spark Your Strategy (with Inspiring Examples)