Youtube Niches | 20 Outstanding Niche Ideas for youtube in 2023

Youtube Niches | 20 Outstanding Niche Ideas for youtube in 2023

Creating a YouTube channel but unsure of the market it should target? The secret to your success on YouTube may just be recognizing your niche there.

One of the most important choices you must make when beginning your YouTube channel is choosing your niche.

It will affect everything, including your target market and the kinds of brand partnerships you can pursue. Of course, it also has a significant impact on the amount of money you can make on YouTube.

It is challenging to identify the most valuable niches. In the end, it is down to each YouTuber’s personal monetization plan, how engaged their viewers are, and the calibre of the content they provide. Additionally, this explains why the amount YouTube gives you for a million views might vary greatly.

Here are some ideas to get you started because we understand it can be challenging to come up with compelling YouTube niche ideas.

Here are some ideas to get you started because we understand it can be challenging to come up with compelling YouTube niches ideas.

๐Ÿ”†1. Beauty and style

There is still enough room for you to specialise in the beauty niche if you believe you have all the drive to create original material in this regard. Instead of approaching the topic broadly, you may, for instance, start with a hot topic and expand from there. Provide your beauty style vlogs with a personal touch by utilising your distinctive personality and qualities.

๐Ÿ“Š2. Digital Marketing

YouTube offers significant revenue possibilities for digital marketing. This can be another great option to finalise your niche. For instance, the average CPM charges for social media marketing platforms are $12.52.

๐Ÿคก3. Comedy

Comedy YouTube channels try to amuse and make their viewers laugh. A comedy channel can be your preferred niche if you wish to produce humorous and lighthearted YouTube videos. This kind of video can feature regular people, pranks, or a compilation of other online videos.

 YouTube channel niches frequently use distinctive video editing techniques including switching backdrops, extreme close-ups, slow motion, or introducing witty music.

๐Ÿ“4. Product reviews

The world of affiliate marketing possibilities is wonderful. Influencers with well-known viewpoints on products, innovation, and other topics are successful vloggers in this market.

You can utilise Google Trends to see what items consumers are interested in to really get established in this niche. Then, get in touch with the business that offers these items and inquire as to whether they’d be willing to sponsor your Video on youtube with a free sample. For a straightforward illustration, consider reviewing the video editing software you employ.

๐Ÿ’ฐ5. Making Money Online

Online earning tactics are one of the most profitable YouTube niches to proceed with. Many individuals use YouTube in search of information on how to make money online. A CPM of $13.52 is typical for creators in this market. Given that and the subject matter, it is not strange that numerous such channels are clearly making money.

Even more valuable sub-niches exist. CPMs for content about earning money via affiliate marketing can go up to $22.

๐Ÿ› 6. Home or DIY Channel

The best place to get DIY tutorials on a variety of subjects is YouTube. 

The most effective method of learning can be through video watching. You could discover assistance for your upcoming DIY project on YouTube, the most famous network in the world as well as one of the biggest informational databases.

Making how-to videos may be a fantastic niche to explore if you’re a specialist in a specific DIY area or know some tricks that can assist others in completing a DIY job.

๐Ÿ‘พ7. Animation

Animation Self-produced digital photos as well as dialogue videos are uploaded by YouTube creators. They are short-form Clips on youtube that use voiceovers, animated text, and images to tell an interesting story. Such top YouTube video niches may occasionally take the form of digital sketches, caricatures, or illustrations.

๐Ÿฅณ8. Entertainment

YouTube is a source of enjoyment for 82% of users.

Since it feels authentic, content that resembles reality shows is popular on YouTube. Additionally, it gives them a sense of intimacy with the subject of the camera. Vlogs about entertainment are among the most lucrative YouTube niches. When used in conjunction with some other social media platforms, this type of content has produced online stars with huge followings.

There are a lot of niches as well as sub-niches to pick from, whether you want to make a satirical video, a storytime video, or perhaps a family vlog.

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ9. Parenting Channel

Almost everyone has parents, so you’d think that would help us be more prepared when it’s our turn to fill that role. Whether your early parenting experiences were easy or difficult, you gained important lessons that you can pass on to the generation of parents who will come after you.

Although if you are still learning a lot, creating a YouTube channel where you share your advice and expertise can be a wonderful way to connect with new parents.

๐Ÿ’…10. Fashion

Through YouTube fashion channels, viewers and subscribers may stay up to date on the most recent fashion trends. These fashionista content producers share their tricks and tips, must-haves, and fashion hacks. In this YouTube niche, grooming videos, Promotional unboxings, and voiceover youtube clips are frequently seen.

๐Ÿ“11. Educational Content

Next is a group that covers a lot of ground: educational content. Focusing on educational material for children is some of the most popular YouTube channels. However, adult subjects are also in high demand, covering everything from history to Microsoft Office. CPM rates in this market for YouTubers are typically $9.89.

โš™๏ธ12. Tech, Cars, and Gadgets

Anything related to technology, notably cars, and electronics, is another profitable niche. Advertisers adore content in this sector, whether it’s an analysis of the modern Chromebook, a comparison of Canon and Panasonic lenses, or a manual gearbox in a new Ferrari.

However, if you’re considering entering this niche, you must consider the expenditures involved. Even if your revenues are better, you frequently have to make investments in the technology you evaluate or compare in order to begin to make money.

โšฝ๏ธ13. Weight Loss & Healthy Living

Undoubtedly among the most rewarding YouTube niches. These well-liked niches have experienced a meteoric rise in popularity ever since the well-being period began to invade the lives as well as minds of any fortunate middle-class person. Do you love goat yoga, intuitive eating, or healthy recipes? Activate the record button!

โ›น๏ธโ€โ™€๏ธ14. Lifestyle

The lifestyle niche is one of the most well-liked niches of YouTube content. Viewers enjoy learning about other people’s lives through their trips, professions, residences, and relationships. Advertisers are aware of this. Lifestyle YouTubers can anticipate CPM rates of $3.47 on average.

๐Ÿ‘ถ๐Ÿป15. Children content

It’s ideal to produce youtube content for children. There is still a solid foundation to build even though monetization is a touchy matter when it comes to advertisements on the YouTube Kids platform. From the perspective of digital marketing, you can utilise the platform to build your personal brand recognition and acquire YouTube subscribers, resulting in a fan-based audience.

You can make a wide variety of videos for this audience. It could be animated videos, family games, music, or educational material. 

๐Ÿ‘จ๐Ÿผโ€๐Ÿณ16. Cooking

In particular, during the pandemic, these channels had a phenomenal increase. More and more individuals are using YouTube to find recipe ideas, hone their cooking skills, or just to see other people’s incredible creations.

With average values of $2.50, cooking channels are comparatively advantageous in terms of CPM rates.

๐Ÿ“น17. Daily vlog

Through daily vlog YouTube channels, daily life may be shared with audiences all over the world. Irrespective of the activity; mundane or entertaining, subscribers would like to watch the vlog.

Everyday vlog channel can give top YouTube content ideas including routines, tips, and glimpses into everyday life. These videos are among the easiest to edit because they only need basic editing tools for trimming and animating text.

๐Ÿƒ๐Ÿฟโ€โ™€๏ธ18. Fitness and Bodybuilding

The popularity of fitness and bodybuilding videos has significantly increased, much like that of food channels. YouTuber audiences rush to channels that assist people in achieving their physical objectives, from introductory pilates to heavy jump ropes for muscular gain. Advertisers realise this by paying $1.60 CPM prices on average.

๐Ÿ’ต19. Business

Not just content creators can use YouTube, businesses can upload YouTube videos to amuse their audience, tell stories, inform them regarding new products, and provide promotional or behind-the-scenes material. Your company can engage with customers and develop dependable relationships with potential clients by setting up a YouTube channel.

๐ŸŽฎ20. Video Games

One of the most popular YouTube niches is video games. Gaming content may bring devoted YouTubers several million views, whether it be reviews, in-depth walkthroughs, or just gameplay with interesting comments.

In fact, a number of the most popular YouTube channels and highest-paid YouTube stars are in the gaming industry. CPM rates in this market segment typically hover around $1.40.

20 Outstanding Niche Ideas for youtube


Not every niche is made equal. You must take it into consideration if making money on YouTube is your main objective. However, you must also take into account the level of competition and the amount of money you will need to spend on content creation in each niche.

In the end, you must carefully compare all of these aspects to your personal interests and passions. You won’t be able to select your ideal niche till after that. Use Linkr if you want to start from scratch while making a video or edit one you already have.

I am an experienced professional with over 10 years of expertise in social media, influencer marketing, SEO content development, and e-commerce. I have a strong background in managing and executing successful campaigns for a variety of clients and am skilled at leveraging social media platforms and influencer partnerships to drive brand awareness and engagement.

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